Presented by Michele Martin, Independent Workforce & Learning ConsultantWachovia Regional Foundation Grantee Conference

May 11, 2010

Social Media Strategies

@michelemmartin

I’m Michele

•Define social media

•Discuss why social media tools are critical for your tool box

•Explore some examples

The Plan

Is this how you feel about social media?

What’s the What’s the big deal?big deal?

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Boomers (46-64) Millennials (18-32)

• Find and share quality information

•Connect to others who share their interests

•Have conversations

•Work collaboratively

With social media you can. . .

•Listen

•Participate in online conversations

•Tell their stories

•Create awareness

• Build community• Raise money• Learn

Social media helps organizations. . .

What What isis social social

media?media?

Web 1.0•One way

communication

• Static home pages

•Organizational control

•Minimal multimedia

• Site as destination

• “Push”

http://delcoworks.org/

Web 2.0•Conversation

•Dynamic content

•User contributions

•Multimedia-rich

•Outposts on the web

• “Pull”

Social media is not. . .

http://www.flickr.com/photos/eye2eye/50892860/

Social media is. . .

http://www.flickr.com/photos/furiousgeorge81/177926979/

And. . .

http://www.flickr.com/photos/markop/2523825358/

And. . .

http://www.flickr.com/photos/ocs_camp/2171492103/

And. . .

http://www.flickr.com/photos/wfryer/2516648940/

And. . .

Powered by . . .

How is How is social social media media

being used?being used?

Listening & Responding

and more listening

Participating

Storytelling

http://www.bio-one.org/google_asset_map/asset_map.html

@michelemmartin

Remember This?

This is me!

“Google Juice!”

Generate Buzz

Community Building

Fundraising

Learning

WHAT ARE WHAT ARE THE THE

TOOLS?TOOLS?

Key Features•Require minimal technical skills—no programming

•Facilitate connections, sharing, collaboration—2-way communication!

• Privacy and control settings

•Different platforms support different online goals/tasks

• Support/facilitate multimedia sharing

•Varying levels of accessibility

•FREE or very low-cost

You must listen first. . .

Google Alerts

+

Feed Reader

http://www.netvibes.com

http://www.google.com/reader/

Social Networks• Platform for connecting to people who

share interests, etc.

•Users can create profiles, communicate with other members, share links, info & media

•Users can create “sub-groups”

•Each network has a unique “personality” and features

Blogs•Easy publishing

platform

• “Posts”—more timely information

• “Link Love”

•Commenting to create community

•Easily incorporate/share media

Twitter• 140 character “tweets”

• “Followers” & “Following”

•Great for sharing links/tips and making connections

•#Hashtags for events, topics

•Can access via web, mobile, IM.

Photo/Video Sharing• Platform for

sharing/finding media

•Can create community around media

•Can access via web, on smart phones.

•Embed/linking/download features

Wikis•Easy-to-use publishing platform

•More flexible than a blog

•Good for collaborative projects

•Can embed media, documents

Social Bookmarking•Online bookmarks

•Access from anywhere

•Use “tags” to organize and find new info

•Use “network” to find best resources

• 1000 character notes to highlight key info/comment on link

Podcasts

• Pre-recorded audio/video that people can download

•Sign up for automatic updates when new content added.

Screencasts•Record computer screen with

narration

•Embed in blogs, wikis

•Good for tutorials, demos

• Integrate with other tools, such as Google documents for quizzes.

What are What are the rules?the rules?

http://www.flickr.com/photos/archiemcphee/3074742967/

Social media is NOT. . .

http://www.flickr.com/photos/nyki_m/2702325486/

Social media is. . .

http://www.flickr.com/photos/89927155@N00/3427459604/

Social media is NOT. . .

http://www.flickr.com/photos/lincolnblues/1443915052/

Social media is. . .

http://www.flickr.com/photos/rtarga/223776150/

Social media is NOT. . .

http://www.flickr.com/photos/dalydose/324264361/

Social media is. . .

http://www.flickr.com/photos/robino/511879296/

Social media is NOT. . .

http://www.flickr.com/photos/grantmac/2639135945/

Social media is. . .

http://www.flickr.com/photos/fixe/3202648604/

Social media is NOT. . .

http://www.flickr.com/photos/joelmarkwitt/2987625115/

Social media is. . .

How could How could YOU be YOU be

using social using social media?media?

Find me at:

www.michelemmartin.com

michelemmartin@gmail.com

Twitter: @michelemmartin

Resources•WeAreMedia.org: The Social Media

Starter Kit for Nonprofits

•http://www.wearemedia.org/•Social Media for Nonprofits by Primal Media

•http://www.slideshare.net/PrimalMedia/social-media-non-profits