Enhancing Your Online Image: Personal Branding through Social Media

Agenda

How to establish a professional online image

How to use social media professionally

How to dominate search results for your name

Online reputation do's and don'ts

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Q&A

Ask questions along the way!

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About Me

Coding since 1986Creating websites since

1997Working in e-commerce

since 2005Used Twitter to start my

own business in 2011

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Personal Branding

PersonalBranding

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Personal Branding

What is a personal brand? Your Strengths

Your Uniqueness

What is personal branding? Presenting your personal

brand to others: Putting yourself out there

Molding/shaping how you’re perceived

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Benefits

Digital PersonalBranding:

Social Media

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Benefits

No costSearch engine exposureDemonstrate expertiseBuild networkExposure to recruitersCreate strong “personal

brand”Download this slide deck at http://bit.ly/PAMDFS14

Social Media

ProfessionalUses of

Social MediaDownload this slide deck at http://bit.ly/PAMDFS14

Social Media

B2B-focusedHigh income & older

usersBuild NetworkDrive website traffic

LinkedIn

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Social Media

Q&A platformDemonstrate expertise

Quora

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Social Media

Share slide decksDemonstrate expertise

Drive website traffic

Slideshare

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Social Media

Lower exposure than personal pages

Good for running FB ads

Facebook: Biz Pages

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Social Media

More exposureCan send messages, join groups, and tag people

Can have more than one

Facebook: Personal Profiles

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Social Media

Build relationships (including friendships!)

Demonstrate expertise (Tweetchats!)

Drive website traffic

Twitter

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Social Media

Demonstrate expertise

Appear in Google search results

Google Image friendly

YouTube

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Social Media

Demonstrate expertise

Search engine exposure

Great for visual arts

Google Image friendly

Pinterest

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Social Media

Build Network

Leadership Skills

Search engine friendly

Meetup

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Search Results

DominatingSearchResults

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Search Results

Social networks dominate search results

Create profiles on as many appropriate social networks as possible

Tip #1

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Search Results

Refer to yourself in the 3rd person in: Descriptions

(i.e. “Pam Aungst is an SEO expert”)

Image filenames (i.e. Pam-Aungst.jpg)

Tip #2

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Search Results

BrandYourself.com

Tip #3

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Personal Branding

Online Image:Do’s & Don’ts

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Do’s and Don’ts

PROFESSIONAL headshot Dressed for

interview / speech Professional

lighting/editing

DO: Put Your Best Face Forward

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Do’s and Don’ts

People WILL be negative towards you about something at some pointDON’T fuel the fire. Use the opportunity to make yourself look good. Respond rather than react.

DON’T: React

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Do’s & Don’ts

DO: Show Off

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Showcase your strengths.Be tactful, but not too

modest.

Do’s & Don’ts

DON’T: Mix Personal & Professional

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Create separate accounts for personal use & lock down their privacy

DO NOT discuss politics, religion, or other strong opinions on professional accounts

Do’s & Don’ts

DO: Use Spell Check

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You will be judged for your grammar. You will be judged hard.

Double-check everything before posting.

Do’s and Don’ts

DON’T: Forget Your

Manners

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Do’s and Don’ts

DON’T: Break Rules

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Online groups often have rules.Pay attention & adhere to

them.

Do’s and Don’ts

DO: Give to Get

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Whatever it is you want to get, give it away first Recommendations & Endorsements Reviews & Ratings Blog comments Referrals

“Keep it IRL”

If you wouldn’tdo it offline,

don’t do it online!

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Recap

Personal Brand Your strengths &

uniqueness

Personal Branding Putting yourself out there Molding how people

perceive you

Online Image Social Media Search Results come from

social

Do’s Professional Images Give to Get Show Off Use Spell Check

Don’ts Break Rules React to Negativity Mix personal &

professional Forget your manners Behave online as you

wouldn’t offlineDownload this slide deck at http://bit.ly/PAMDFS14

Download this slide deck at http://bit.ly/PAMDFS14

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