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Packaging Trends 2010

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    PACKAGING INTELLIGENCE BRIEF

    Packaging Trends 2010

    Brand building, improving efficiency and reducing

    costs are driving forces heading into 2010.

    NOVEMBER 19, 2009

    This report is brought to you with a sponsorshipfrom PMMI Member ProMach Inc.

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    Packaging plays a critical role in our global economy and

    touches the lives of everyone. For more than 75 years,

    PMMI has been the leading global resource for packaging

    professionals to learn about industry trends, obtain

    training and network.

    PMMI is proud to present this Packaging Intelligence Brief.

    PMMI Packaging Intelligence Briefs address trends and

    topics that are significantly impacting packaging and

    outlining how suppliers and manufacturers are responding

    to market needs.

    www.pmmi.org

    4350 North Fairfax Dr.

    Suite 600

    Arlington, VA 22203

    Tel: 703.243.8555

    Toll-Free: 1.888.ASK.PMMI

    Fax: 703.243.8556

    Email: [email protected]

    About the Packaging

    Intelligence Brief Series

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    P A C K A G I N G T R E N D S 2 0 1 0 1

    Packaging Trends 2010

    Brand building, improving efficiency and reducing costs are driving forces heading into 2010.

    Countering the Recession

    As they head into the new year, PACK EXPO attendees are

    trying to counter recessionary forces of 2008 and 2009 by

    focusing on building brands and improving productivity

    with twin goals of increasing sales and cutting costs.

    In keeping with these goals, sustainability has evolved into

    a mainstream commitment. Sustainable practices encour-

    age sales by addressing consumers interest

    in greener products, and by reducing

    waste and conserving resources, they often

    generate cost savings.

    Other trends revealed at PACK EXPO Las Vegas

    2009 included the increased adoption of digital

    printing and safety enhancements.

    Brand Building

    Attention-grabbing packaging shapes, sizes, features and

    materials increase shelf impact and product differentiation,

    both of which help convince consumers to buy.

    One new way to differentiate product is the Zip Box, a

    hybrid carton/zippered pouch package from T.H.E.M.

    (Marlton, NJ). The rectangular pack opens and recloses

    easily, stacks better than a pouch and fits more

    product per pallet than a canister.

    Available in a variety of sizes, the Zip Box

    fills like a standard carton on a modified car-

    toner from Yeaman Machine Technologies, Inc.

    The carton base and zipper-pouch top of the hybrid Zip

    Box couples easy handling on the packaging line and in

    distribution with convenient opening and reclosing for the

    consumer.

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    Pro Mach, Cincinnati, Ohio, is a leading provider of integrated

    packaging products and solutions for food, beverage, household

    goods, pharmaceutical, and other diverse consumer and industrial

    companies. Through three business units and related divisions,

    Pro Mach provides equipment, training, installation, and parts in primarypackaging, end-of-line packaging, and identication and tracking.

    For information on ProCustomer, our new customer

    service initiative, visit www.ProCustomer.com.

    Visit www.ProMachInc.com to learn about Pro Machs

    divisions and packaging machinery solutions.

    TM

    Pro Mach Inc. is proud to sponsor PMMIsreport on Pack Expo Las Vegas 2009

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    (Elk Grove Village, Ill.). T.H.E.M. plans to sell printed blanks

    as well as offer contract packaging services.

    Another attention-grabbing concept, the ElastiTag hang tag

    from Bedford Industries, Inc. (Worthington, Minn.) consists

    of a single-ply or folded paper body attached to a flat,

    stretchy loop. Available in a variety of tag and loop shapes

    and sizes, the patented design carries brand, product and

    country-of-origin information, point-of-purchase coupons,

    inventory management data or a Universal Product Code.

    Automating a process that is generally performed manual-

    ly, application occurs on a machine from Graphic

    Packagings Packaging Machinery Division (Crosby, Minn.).

    The patented applicator rolls up to existing conveyors and

    applies ElastiTag hang tags at speeds up to 450 per

    minute.

    Successful brand building also depends on quality control

    measures that prevent flawed product from disappointing

    the consumer. One way to prevent brand-damaging quali-

    ty problems is via machine vision. To simplify integration of

    complex inspection systems, CIVision, (Aurora, Ill.), has

    launched the Pro Vision Series, a modular, do-it-yourself

    system for contract packagers and original equipment

    manufacturers.

    What was once acceptable, isnt now, warns Tom

    McLean, president of CIVision. Crooked, wrinkled labels

    are unacceptable today if a brand owner wants to be

    viewed as a good vendor. One bad label may prompt

    retailers like Wal-Mart to reject the entire shipment.

    Capable of inspecting packs moving at up to 600 per

    minute, the easily installed and operated system clamps to

    the conveyor frame on a universal aluminum mounting

    bracket and includes up to four cameras, a touch screen

    operator interface, trigger assembly, strobe light, blow-off

    reject mechanism, CIVCore vision software and an off-the

    shelf, industrially hardened computer. Camera and lighting

    height can be fixed or adjustable. Adjustments occur

    manually via a hand wheel with a position readout or a slide

    release with a guide ruler. They can also be fully

    automated with servo drives.

    The CIVision Pro Vision Series works with a variety of

    cameras monochromatic or color, low, medium or high

    resolution. Options include stainless steel mounting brack-

    et and NEMA 4X camera and electrical cabinet enclosures.

    The system is 100 percent a la carte, so integrators can

    P A C K A G I N G T R E N D S 2 0 1 0 3

    The ElastiTag hang tag applicator handles bottles ranging from 12 ounces

    to 51 ounces.

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    P A C K A G I N G T R E N D S 2 0 1 0

    pick and choose features, reports McLean. In fact, he

    says, the system is so flexible, customers can supply their

    own parts, if desired.

    In metal detection, the patent-pending Intellitrack XR signal

    processing technology from Thermo Fisher Scientific

    (Minneapolis, Minn.) eliminates product effect instead of

    compensating for it. Now standard on the companys Apex

    metal detectors, the signal processor learns the conductive

    and magnetic signatures of the product being inspected

    and subtracts those signals from each reading. So, if a

    product reads zero, its good. Its especially well-suited for

    discrete wet products such as cheese, bread, water and

    baby wipes, which change over time and pose a challenge

    for traditional phasing methods. Although products with

    signals similar to ferrous or nonferrous metal or stainless

    steel remain somewhat problematic, detection sensitivity

    improves up to 40 percent.

    End users also are becoming more familiar with x-ray

    inspection technology, which can detect metal contami-

    nants as well as a host of other problem materials like

    bones and stones.

    Theyre no longer asking why x-ray, but when, reports

    Rick Cash, marketing technology manager, Process

    Instruments for Thermo Fisher Scientific, a supplier of

    metal detectors, x-ray inspection systems and check-

    weighers. End users are realizing customers will not

    tolerate low quality in food.

    As a result, Cash predicts, The x-ray market will be equal

    or bigger than metal detection in a couple years.

    Productivity Improvement

    On the productivity continuum, the need to minimize down-

    time spurs demand for faster changeover and ease of use.

    Tactics to achieve these goals include higher levels of

    automation with increased adoption of servos, software

    and robotics to speed changeover and reduce faults. The

    need to cut downtime also is spurring interest in service

    and support, automation of manual processes and hygien-

    ic designs that require less time to clean.

    Delkor Systems, Inc. (Circle Pines, Minn.) has launched a

    more flexible servo version of its Trayfecta carton/tray for-

    mer. With servomotor drives controlling three axes of

    motion (carton blank picking, carton transfer and forming

    head action), each function occurs at its optimal rate. The

    Trayfecta S Series not only runs 10 percent to 12 percent

    faster, but also occupies less space, changes over without

    4

    P A C K A G I N G I N T E L L I G E N C E B R I E F

    Delkors servo-driven Trayfecta S Series carton/tray former features a

    lower, more ergonomic blank magazine that is easier to replenish.

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    tools in less than 10 minutes and handles a greater variety

    of materials and shapes.

    Flexibility is readily apparent on the high-speed FSU800

    aseptic vertical form-fill-seal machine from Fres-Co

    System USA, Inc. (Telford, Pa.). It handles a range of refrig-

    erated and shelf-stable products from extended-shelf-life

    dairy to high-acid aseptic or can be set u

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