Post on 20-Sep-2014
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Presented by Michele Martin, Independent Workforce & Learning ConsultantWachovia Regional Foundation Grantee Conference
May 11, 2010
Social Media Strategies
@michelemmartin
I’m Michele
•Define social media
•Discuss why social media tools are critical for your tool box
•Explore some examples
The Plan
Is this how you feel about social media?
What’s the What’s the big deal?big deal?
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Boomers (46-64) Millennials (18-32)
• Find and share quality information
•Connect to others who share their interests
•Have conversations
•Work collaboratively
With social media you can. . .
•Listen
•Participate in online conversations
•Tell their stories
•Create awareness
• Build community• Raise money• Learn
Social media helps organizations. . .
What What isis social social
media?media?
Web 1.0•One way
communication
• Static home pages
•Organizational control
•Minimal multimedia
• Site as destination
• “Push”
Web 2.0•Conversation
•Dynamic content
•User contributions
•Multimedia-rich
•Outposts on the web
• “Pull”
Social media is not. . .
http://www.flickr.com/photos/eye2eye/50892860/
Social media is. . .
http://www.flickr.com/photos/furiousgeorge81/177926979/
And. . .
http://www.flickr.com/photos/markop/2523825358/
And. . .
http://www.flickr.com/photos/ocs_camp/2171492103/
And. . .
http://www.flickr.com/photos/wfryer/2516648940/
And. . .
Powered by . . .
How is How is social social media media
being used?being used?
Listening & Responding
and more listening
@michelemmartin
Remember This?
This is me!
“Google Juice!”
Community Building
WHAT ARE WHAT ARE THE THE
TOOLS?TOOLS?
Key Features•Require minimal technical skills—no programming
•Facilitate connections, sharing, collaboration—2-way communication!
• Privacy and control settings
•Different platforms support different online goals/tasks
• Support/facilitate multimedia sharing
•Varying levels of accessibility
•FREE or very low-cost
You must listen first. . .
Google Alerts
+
Feed Reader
http://www.netvibes.com
http://www.google.com/reader/
Social Networks• Platform for connecting to people who
share interests, etc.
•Users can create profiles, communicate with other members, share links, info & media
•Users can create “sub-groups”
•Each network has a unique “personality” and features
Blogs•Easy publishing
platform
• “Posts”—more timely information
• “Link Love”
•Commenting to create community
•Easily incorporate/share media
Twitter• 140 character “tweets”
• “Followers” & “Following”
•Great for sharing links/tips and making connections
•#Hashtags for events, topics
•Can access via web, mobile, IM.
Photo/Video Sharing• Platform for
sharing/finding media
•Can create community around media
•Can access via web, on smart phones.
•Embed/linking/download features
Wikis•Easy-to-use publishing platform
•More flexible than a blog
•Good for collaborative projects
•Can embed media, documents
Social Bookmarking•Online bookmarks
•Access from anywhere
•Use “tags” to organize and find new info
•Use “network” to find best resources
• 1000 character notes to highlight key info/comment on link
Podcasts
• Pre-recorded audio/video that people can download
•Sign up for automatic updates when new content added.
Screencasts•Record computer screen with
narration
•Embed in blogs, wikis
•Good for tutorials, demos
• Integrate with other tools, such as Google documents for quizzes.
What are What are the rules?the rules?
http://www.flickr.com/photos/archiemcphee/3074742967/
Social media is NOT. . .
http://www.flickr.com/photos/nyki_m/2702325486/
Social media is. . .
http://www.flickr.com/photos/89927155@N00/3427459604/
Social media is NOT. . .
http://www.flickr.com/photos/lincolnblues/1443915052/
Social media is. . .
http://www.flickr.com/photos/rtarga/223776150/
Social media is NOT. . .
http://www.flickr.com/photos/dalydose/324264361/
Social media is. . .
http://www.flickr.com/photos/robino/511879296/
Social media is NOT. . .
http://www.flickr.com/photos/grantmac/2639135945/
Social media is. . .
http://www.flickr.com/photos/fixe/3202648604/
Social media is NOT. . .
http://www.flickr.com/photos/joelmarkwitt/2987625115/
Social media is. . .
How could How could YOU be YOU be
using social using social media?media?
Find me at:
www.michelemmartin.com
michelemmartin@gmail.com
Twitter: @michelemmartin
Resources•WeAreMedia.org: The Social Media
Starter Kit for Nonprofits
•http://www.wearemedia.org/•Social Media for Nonprofits by Primal Media
•http://www.slideshare.net/PrimalMedia/social-media-non-profits