Social Media Lisa Myers CEO, Verve Search

What is Social Media?

Is it ?

NO..

So, smartarse.....

what is it then?

It’s YOU!

It’s what WE DO... with the technology like facebook, twitter....

“Social Media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.”Mike Volpe, VP Marketing, HubSpot

500 BILLIONminutes spent on facebook per month.

facebook

3rd most populated country

>500 million active users

- of which 50% log on every day!- over 60 million status updates every

day

75 million accounts(of which15 million active)

65 million tweets per day

In 2010, after 23 years and hundreds of millions of dollars spent on Super Bowl

ads...

Pepsi ditched the SuperBowl and poured 1/3 of its' TOTAL annual marketing

budget into a cause-driven social marketing campaign;

The Refresh Project http://www.refresheverything.com/

So...how do you use Social Media for business?

The Rules

#1 LISTEN

#2 ENGAGE

#3 BE HONEST

#4 DON’T BE A DICK

VIR

AL

SO

CIA

L N

ETW

OR

KIN

G

ON

LIN

E P

R

• Branding/Awareness

• Traffic generation

• Link generation

• Conversions

What is Your Objective?

ALL?

Who’s your target audience?

Age, gender, location?

Social Media Elements

Social Media

Content MarketingSocial

Networking

Link baiting

Viral

BloggingORM and Monitorin

g

Site Seeding

blogging

{ your social home on the web }

Blogging – the opportunity

• Give your product/services a personable voice

• Develop a positive online reputation

• Expansion of content, reaching a wider

audience

BUT

It’s not as easy as setting up and go...

Before you start

• What is going to be the main topics of the blog (categories)

• Who is going to be blogging (source appropriate bloggers)

• Who is going to be managing the blog?

Blogs need Personality

Tips

• Find the right blogger(s)• Use Wordpress• Use social plugins to make it

easier to SPREAD the content

online PR{ getting your content out on the web }

Give something back

Have something to trade, why they should

publish your content..- Content (must be relevant!)- Discount/competition- Breaking news- Free “something”

The Process

• Do your research (list of sites, find out as much about the site as you can)

• Hunt down most appropriate contact• Tone of voice in email, although best to

call!• Tailor your email to person• Be direct, don’t waffle.• Develop a relationship• Follow up• ALWAYS, ALWAYS be polite and personable!

viral{ usually larger campaigns that appeal toa broader audience }

Simples....just spend lots of money....

Doesn’t need to be a BIGexpensive campaign to be effective...

BUTyou need great creative/idea

+solid execution

don’tjust sit and wait for it to be discovered

SPREAD the word...

this is when you should be using:

exhibit #1

PS: When doing social marketing,

particularviral, don’t forget SEO, harness thosepotential links!

social networking

{ where friends meet tweeps }

When you want to get to know yourneighbour, do you start by shouting?

Rules of Twitter

• Don’t over think it, be personable. • Share information, links. • Listen.

• Use #hastags to organise and search • Twitterlists are useful if you are

following hundreds. Also to discover new people.

MONITOR your Social Media

Free Social Monitoring Tools

www.raventools.comwww.socialmention.comwww.blogpulse.comwww.tweetbeep.comhttp://klout.com/ http://tweetmeme.com

Paid Monitoring tools

www.radian6.comhttp://www.buzzcapture.com/ http://www.lithium.com/ http://www.trackur.com/http://www.sentimentmetrics.com/

real examples{social media examples}

Meet Paulo......

.......he’s social!

1275 members.

#SEScrapmas

#1

City Inn Advent Calendar

• Generated the equivalent of 50% of their average monthly traffic

• Increased email database considerably

• Significant visibility and reach through referring traffic

• Twitter followers increased by 300%

Give-aways & Competitions

Best Practise & White Papers

HALF of the human race is under 30.....

..they’ve never known a world without the internet..

@LisaDMyers

Thank You!

Email: lisa@vervesearch.comWeb: www.vervesearch.com

www.seo-chicks.com

Sources

http://www.facebook.com/press.php#!/press/info.php?statistics

http://www.penn-olson.com/2011/01/02/social-media-timeline-2010/http://techcrunch.com/2010/06/08/twitter-190-million-users

Photos: all iStock