Introduction to…

Social Media

• Introduction to the session

• Who are you?

• How are you ALREADY using social media within your business?

• What is your burning tech question for Rebecca?

Introductions…

Quiz time…

This morning we will be looking at…

What are the social media expectations for YOUR business?

1Facebook for Business 2Twitter for

Business

3Linkedin for Business

What to say…

• Link to news articles• Link your blog posts• Industry humour• Top tips• Advice • Promote Events• Promote others

• Behind the scenes• Run competitions• National holidays• Post about things

in the media

Best & Worst times to post on social media

Which social network is the best?!

Facebook• Customers can review your service• Customers can check into / tag your

place• Get found on Google• Run competitions• Run adverts (Facebook Ads – Boost

page, boost posts, advertise website)• Statistics on business page to tell you

how you are doing• Events app• Both B2B & B2C• Older people are on Facebook (Kids don’t

like being ‘friends’ with their parents!

Twitter• Fast paced > Very in the moment• Updates limited to 140 characters• Attract attention with #hashtags• Get involved with #hashtag hours• Share links to your website• Photo posting now more

prominent• Both B2B and B2C• Younger people are on Twitter• Easy to engage with high profile

people / celebrities

Facebook for business1

This is ‘all’ there is to it…

• Correct set up of your business page's About section

• What to say on and when to say it• Scheduling YOUR business page’s updates• Events• Relevant use of business photos• Where and how to gain “likes” (Believe it or

not this happens face-to-face!)• Facebook Advertising and how this is

(unfortunately!) a way forward…

2 Twitter for business

OK onto Twitter…

• What to Tweet about• What actually makes a good Tweet• How often to Tweet• #Hashtagging• Twitter #hours• Engaging with users through

@mentions

What is it? #hashtagging How do I use it?

#HashtagHours

Monday#PboroHour 8pm – 9pm#LincsHour 8pm – 9pm#WorcestershireHour 8pm – 9pm

Tuesday#CharityTuesday All Day#WestMidlandsHour 8pm – 9pm#KetteringHour 8pm – 9pm#StaffordshireHour 8pm – 9pm#SmallBizHour 9pm – 10pm

Wednesday#WeddingWednesday All Day#B2BHour 3pm – 4pm#EastMidlandsHour 8pm – 9pm#MidlandsHour 8pm – 9pm#WeddingHour 9pm – 10pmm#LeicesterHour 8pm – 9pm#FBLikeHour 8pm – 9pm#HarboroughHour 8pm – 9pm

Thursday#DerbyshireHour 8pm – 9pm#LeicestershireHour 8pm - 9pm#MKHour 8:30pm – 9:30pm#TBT #ThrowBackThursday – All Day

Friday#LondonHour 11am – 12pm#ConnectFriday 10am – 11am#RetailHour 8pm – 9pm

Saturday#SpeedNetworking 6pm – 7pm#SatChat 8am – 9:15am

Sunday#WalesHour 8pm – 9pm#EnglandHour 9pm – 10pm

3 Linkedin for Business

The other social network!

Learn about Linkedin• Recommendations and

Endorsements• Qualifications & certifications• Business page• Targeted people searching• Job posting• Discussion groups• B2B

Build an effective network• Schedule some time every few months to

update your contacts within LI: Add as well as delete.

• Ask yourself, would you feel comfortable picking up the phone and calling this person?

• Use the “People You May Already Know” tool• Input all your business cards• Engage with your current connections; like,

comment & share

Top Tips• Leave recommendations for your 1st degree

connections that you feel deserve one• Invest a good amount of time into creating a good

profile• Consider you profile photo carefully• Get free marketing research by posting questions

on LinkedIn• Scan through your network updates to stay aware

of what your network is doing• Use the LinkedIn status update to keep your

network up to date about your business/company

Activity time looking at…

Social media scheduling.

Let’s have a go…

Thank you for listening…

Any Questions?