transcript
- 1. Gary Kayye, CTS HOW TO BRAND YOURSELF A Workshop on Personal
Branding kayye@email.unc. edu @NMTIFAMP @BrandingOfMe @gkayye
- 2. WHO AM I?
- 3. $ = Brand Perfection
- 4. WHY CARE? 1
- 5. You are a BRAND People like buying from humans, not
companies People trust people The better the brand, the more you
can charge Personal Branding makes you stand out Oh, thats why
youre here, right? 1WHY CARE?
- 6. HOW? 2
- 7. Trust creates loyalty and loyalty evangelizes fans Education
is the best form of advertising Relationship marketing is
friend-based Respond to everyone, timely Under-promise &
over-deliver Be consistent 2 HOW?
- 8. BUSINESS V. PERSONAL
- 9. BRANDING STEPS
- 10. BRANDING STEPS Rethink what you are using social media for
Everything public has to help you build or maintain your brand Be
personal and sometimes even intimate Evaluate posts: Helpful vs.
Not Helpful to my brand The Line: Confidence vs. Arrogance No
politics - ever (unless your a politician)
- 11. BRANDING TOOLS
- 12. BRANDING TOOLS Facebook: Personal Consumer-Centric (B2C)
Everyones on it Peer Review Future of Ads Proactive and
Engaging
- 13. BRANDING TOOLS Twitter: Supports other SM News-Centric
(retweet) Followers= Permission Marketing Thought Leadership
Personal vs. Company?
- 14. BRANDING TOOLS LinkedIn: A Dynamic Resume/CV Simple
Business People Connectivity Great for Portfolios Thought
Leadership Blog
- 15. BRANDING TOOLS Google+: GIANT SEO Benefit True, No One Uses
it Users = Evangelists Duplicate Posts, OK Great Video Training
Platform
- 16. BRANDING TOOLS
- 17. PERSONALITY V. OVER-SHARING
- 18. SOCIAL MEDIA MANAGEMENT TOOLS Hootsuite: Free Can Schedule
and Manage Social Media Feeds Time, Date and Format Buffer: Free
Can ALL Schedule Social Media Feeds Time, Date and Format
- 19. The Ultimate SME Weapon Consistently Stream of
Consciousness Writing LinkedIn is good enough but your own blog is
best Share it like crazy! Then, share it again
- 20. Gary Kayye, CTS GETTING YOUR BLOG NOTICED What you can do
to build a brand via your blog
- 21. REMEMBER THE BASICS OF SEO #1
- 22. WRITE KILLER HEADLINES #2
- 23. COMMENT, COMMENT, COMMENT with LinkBacks #3
- 24. SHARE (TOP AND BOTTOM) #4
- 25. TELL YOUR FRIENDS VIA SOCIAL MEDIA 1. Register your blog:
A. Screbnia B. BlogEngage C. AllTop 2. Update your Email Signature
to include your blog and social media accounts 3. Always post all
blog posts on your Social Media - consider a URL to your blog on
all Social Media profiles 4. Add it to your LinkedIn Profile and
Business Cards 5. In the beginning, ask your friends to help!
#5
- 26. GUEST BLOG with LinkBacks (Industry Pubs, Local Pubs, Huff
Post, Thought Catalog, etc.) #6
- 27. NO ONE EVER WENT BROKE UNDERESTIMATING THE INTELLIGENCE OF
THE AMERICAN PUBLIC Keep it Simple
- 28. ONE FINAL NOTE: DO YOU HAVE KIDS?
- 29. Gary Kayye, CTSkayye@email.unc. edu @NMTIFAMP @BrandingOfMe
@gkayye