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8/12/2019 Carat Media NewsLetter 742 Report
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CARAT MEDIA WEEKLY NEWSLETTER
No. 742
8/12/2019 Carat Media NewsLetter 742 Report
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Media Report
Media Report
2014 World CupFIFA
Image courtesy of 2014 FIFA
8/12/2019 Carat Media NewsLetter 742 Report
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8/12/2019 Carat Media NewsLetter 742 Report
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We Are One (Ole Ola) Claudia Leitte
Pitbull100
Jennifer Lopez
We Are One (Ole Ola)
MV
http://www.fifa.com/ ; http://www.fanpop.com
(FIFA)2030
FIFA
https://www.youtube.com/watch?v=TGtWWb9emYIhttps://www.youtube.com/watch?v=TGtWWb9emYIhttp://www.fifa.com/worldcup/russia2018/organisation/media/newsid=2227271/http://www.fifa.com/worldcup/russia2018/organisation/media/newsid=2227271/http://www.fifa.com/worldcup/organisation/partners/https://www.youtube.com/watch?v=TGtWWb9emYI8/12/2019 Carat Media NewsLetter 742 Report
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8/12/2019 Carat Media NewsLetter 742 Report
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Adidas1970Brazuca
Adidas6GoProHD
Adidas
AdidasKenye WestLeo Messi
Leo Messi
GoPro
360
Leo Messi
https://www.youtube.com/watch?v=eDQQc5vKHhs&feature=youtu.behttps://www.youtube.com/watch?v=jR1XQsCiAKE8/12/2019 Carat Media NewsLetter 742 Report
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SONYOne Stadium Live
Google+
SONY
SONY(Isobar UK)Nick Bailey
66
Advertising Age (2014/05/12); http://blogs.sonymobile.com/
http://football.sony.net/onestadiumlive/en/http://adage.com/article/global-news/sony-creates-social-broadcast-channel-brazil-world-cup/292837/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://football.sony.net/onestadiumlive/en/#/home/http://adage.com/article/global-news/sony-creates-social-broadcast-channel-brazil-world-cup/292837/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://adage.com/article/global-news/sony-creates-social-broadcast-channel-brazil-world-cup/292837/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://football.sony.net/onestadiumlive/en/http://football.sony.net/onestadiumlive/en/http://football.sony.net/onestadiumlive/en/http://football.sony.net/onestadiumlive/en/http://football.sony.net/onestadiumlive/en/8/12/2019 Carat Media NewsLetter 742 Report
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20
12
AppMcDonalds GOL!(Augmented Reality, AR)
AR
App
Google PlayApp10
AR
ClickZ (2014/06/06) http://news.mcdonalds.com/
McDonalds GOL!
AR
App
https://play.google.com/store/apps/details?id=com.mcdonalds.worldcuphttp://www.clickz.com/clickz/news/2348818/mcdonald-s-brings-ar-app-to-world-cup-masses?utm_term=&utm_content=McDonald%E2%80%99s%20Brings%20AR%20App%20to%20World%20Cup%20Masses&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttps://www.youtube.com/watch?v=-T7zyezBkuYhttps://www.youtube.com/watch?v=ttUb0bIecaohttp://www.clickz.com/clickz/news/2348818/mcdonald-s-brings-ar-app-to-world-cup-masses?utm_term=&utm_content=McDonald%E2%80%99s%20Brings%20AR%20App%20to%20World%20Cup%20Masses&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.clickz.com/clickz/news/2348818/mcdonald-s-brings-ar-app-to-world-cup-masses?utm_term=&utm_content=McDonald%E2%80%99s%20Brings%20AR%20App%20to%20World%20Cup%20Masses&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.clickz.com/clickz/news/2348818/mcdonald-s-brings-ar-app-to-world-cup-masses?utm_term=&utm_content=McDonald%E2%80%99s%20Brings%20AR%20App%20to%20World%20Cup%20Masses&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttps://play.google.com/store/apps/details?id=com.mcdonalds.worldcuphttps://play.google.com/store/apps/details?id=com.mcdonalds.worldcuphttps://play.google.com/store/apps/details?id=com.mcdonalds.worldcup8/12/2019 Carat Media NewsLetter 742 Report
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Now Is What You Make It
100211
Rapt MediaErika Trautman
8%
+
ClickZ (2014/04/22)
YouTube
Thorsteinn BaldvinssonStony
http://www.youtube.com/watch?v=KefIe0xwD6whttp://www.clickz.com/clickz/news/2340658/interactive-pepsi-video-tells-a-good-story-but-misses-opportunities?amf_cntctid=9446233&utm_term=&utm_content=Interactive%20Pepsi%20Video%20Tells%20a%20Good%20Story,%20But%20Misses%20Opportunities&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttps://www.youtube.com/watch?v=KefIe0xwD6whttp://www.clickz.com/clickz/news/2340658/interactive-pepsi-video-tells-a-good-story-but-misses-opportunities?amf_cntctid=9446233&utm_term=&utm_content=Interactive%20Pepsi%20Video%20Tells%20a%20Good%20Story,%20But%20Misses%20Opportunities&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.clickz.com/clickz/news/2340658/interactive-pepsi-video-tells-a-good-story-but-misses-opportunities?amf_cntctid=9446233&utm_term=&utm_content=Interactive%20Pepsi%20Video%20Tells%20a%20Good%20Story,%20But%20Misses%20Opportunities&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.clickz.com/clickz/news/2340658/interactive-pepsi-video-tells-a-good-story-but-misses-opportunities?amf_cntctid=9446233&utm_term=&utm_content=Interactive%20Pepsi%20Video%20Tells%20a%20Good%20Story,%20But%20Misses%20Opportunities&utm_campaign=CZ.Today.EU.A.U&utm_medium=Email&utm_source=CZ.DCM.Editors_Updateshttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6whttp://www.youtube.com/watch?v=KefIe0xwD6w8/12/2019 Carat Media NewsLetter 742 Report
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Unruly11
- NikeSamsung
Nike1,300
Winner Stays NikeWrite the Future
Nike
Just Do ItSamsung
#GALAXY11: The Training97.2
96.2Footkhana
ClickZ (2014/05/29)
https://www.youtube.com/watch?v=3XviR7esUvohttp://youtu.be/lSggaxXUS8khttp://www.telegraph.co.uk/culture/tvandradio/7803653/How-Nike-stole-the-World-Cup-with-an-ad.htmlhttps://www.youtube.com/watch?v=YW1yZPflIXYhttp://viralvideochart.unrulymedia.com/youtube?id=SdBXpORSGu0http://www.clickz.com/clickz/news/2347350/nike-samsung-top-list-of-braziliant-world-cup-brandshttp://www.clickz.com/clickz/news/2347350/nike-samsung-top-list-of-braziliant-world-cup-brandshttp://www.clickz.com/clickz/news/2347350/nike-samsung-top-list-of-braziliant-world-cup-brandshttp://www.clickz.com/clickz/news/2347350/nike-samsung-top-list-of-braziliant-world-cup-brandshttp://viralvideochart.unrulymedia.com/youtube?id=SdBXpORSGu0https://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttps://www.youtube.com/watch?v=YW1yZPflIXYhttp://www.telegraph.co.uk/culture/tvandradio/7803653/How-Nike-stole-the-World-Cup-with-an-ad.htmlhttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttp://youtu.be/lSggaxXUS8khttps://www.youtube.com/watch?v=3XviR7esUvohttps://www.youtube.com/watch?v=3XviR7esUvohttps://www.youtube.com/watch?v=3XviR7esUvohttps://www.youtube.com/watch?v=3XviR7esUvo8/12/2019 Carat Media NewsLetter 742 Report
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(CCTV)
5
120
App
PPTV12
(2014/06/10)(2014/06/11)(2014/06/12)Advertising Age (2014/05/02)
http://big5.cntv.cn/gate/big5/worldcup.cntv.cn/2014/06/10/ARTI1402394736593789.shtmlhttp://big5.cntv.cn/gate/big5/worldcup.cntv.cn/2014/06/10/ARTI1402394736593789.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/11/t20140611_2957606.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/11/t20140611_2957606.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/12/t20140612_2965849.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/12/t20140612_2965849.shtmlhttp://adage.com/article/digital/tencent-courting-sponsors-world-cup-content/292981/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://adage.com/article/digital/tencent-courting-sponsors-world-cup-content/292981/?utm_source=Digital&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Digitalhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/12/t20140612_2965849.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/12/t20140612_2965849.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/11/t20140611_2957606.shtmlhttp://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201406/11/t20140611_2957606.shtmlhttp://big5.cntv.cn/gate/big5/worldcup.cntv.cn/2014/06/10/ARTI1402394736593789.shtmlhttp://big5.cntv.cn/gate/big5/worldcup.cntv.cn/2014/06/10/ARTI1402394736593789.shtml8/12/2019 Carat Media NewsLetter 742 Report
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2014134
1MOD
Oreo
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(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)
8/12/2019 Carat Media NewsLetter 742 Report
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