Date post: | 18-May-2015 |
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Technology |
Upload: | kelly-pavlovic |
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Social Media Marketing:You’re Doing It Right!
www.feather-stone.com
Kelly V. PavlovicOwner, Feather & Stone Designs since 1994Bachelor of Science, Case Western Reserve Univ.Speaker, consultant, writer, voracious readerFacebook addictPinterest explorer@featherandstone@pavpower
Hello, my name is…..
Social Media in 2012
Popular Social Media Sites
Can you identify each of these logos?
BONUS!
CONVERSATION is the big buzzwordPeople want to share opinions and INTERACTYour customers now EXPECT this from you
WHY you should use this…
There are 6 billion people on the planet4.8 billion of them have a mobile phoneOnly 4.2 billion own a toothbrush
Say whaaaaa….?!
VS
Take a breather….
Take CONTROL of your PRIVACYSEPARATE PERSONAL contacts
from business ones using LISTSCreate a TIMELINE pageUse the TIMELINE LAYOUT to
TELL YOUR STORYFIND your target AUDIENCE Plan your MARKETING STRATEGYBasic ETIQUETTE & VOCABULARYUse best ENGAGEMENT HABITS
Facebook - You will learn how to:
COMPLETE your PROFILEWRITE for SUCCESSBUILD your NETWORKUse correct ETIQUETTEJoin GROUPSImprove your EDGERANKUse UPDATES to stay connectedChoose SETTINGS that FIT YOUR GOALSUse ANSWERS to build CREDIBILITYInstall APPS and USE THEM EFFECTIVELYBasic ETIQUETTE & VOCABULARYUse best ENGAGEMENT HABITS
LinkedIn – You will learn how to:
SETUP your TWITTER ACCOUNTSETUP a HOOTSUITE ACCOUNTWRITE an effective BIOPROMOTE OTHERS to promote
yourself & your businessBuild KLOUTUSE SEARCH to find your audience
and your colleaguesBUILD your FOLLOWERS listBasic ETIQUETTE & VOCABULARYBest ENGAGEMENT HABITS
Twitter – You will learn how to:
SETUP a WORDPRESS accountDEFINE YOURSELF and how you
WANT TO BE PERCEIVEDDECIDE what to WRITEDECIDE how FREQUENTLY you will writePRESENT yourself with PROFESSIONALISMGET FOUND and BUILD your AUDIENCEBasic ETIQUETTE & VOCABULARYBest ENGAGEMENT HABITS
Blogging – You will learn how to:
SETUP your own CHANNELRealize the BENEFITS of
USING VIDEO to connectDrive TRAFFIC to your siteBuild CREDIBILITY & EXPERTISEMake EFFECTIVE videos – learn the tricksGet IDEAS for CONTENTBasic ETIQUETTE & VOCABULARYBest ENGAGEMENT HABITS
YouTube – You will learn how to:
How to GET an ACCOUNTBasic PRICING INFOWhat are YOUR OPTIONSIMPORT LISTSThe importance of
BUILDING YOUR LISTHow to USE ANALYTICSHow to CUSTOMIZE a TEMPLATEHow to SHARE with other SOCIAL MEDIA accountsBasic ETIQUETTE & VOCABULARYBest ENGAGEMENT HABITS
Constant Contact – You'll learn:
It’s FUN!It’s HERE TO STAYHighly CUSTOMIZABLE to
suit your marketing stylePICK & CHOOSE what works
best for YOU.There is no wrong, make it WORK FOR YOU.It’s SOCIAL!
How it all adds up…
Sign up for a Facebook accountDivide your current FB friends
into lists according to:Privacy LevelCommunication GroupsExample: Friends, Close Friends, Family, Business,
Church, Children, etc.Make notes of your (or your company’s) milestones
Example: Start Date, Growth Points, Products Added
Your Assignment….Should you choose to accept it.
Where to find me…[email protected]/featherandstonelinkedin.com/in/kellyherronpavlovictwitter.com/featherandstone
@featherandstone@pavpower
pinterest.com/kellypavlovicslideshare.net/kellypavlovic