Social MediaAn Introduction

Presented by Rodeena Stephens

What is Social Media?

What is Social Media

Social Media is a

CONVERSATION

Build Relationships

Have a conversation Establish & Maintain Relationships Market Your Business Connect with Customers, Friends,

Family

FacebookMore than 1.28 billion

users

Create Profiles, Upload Videos, Upload Images, Send Messages

Facebook Pages

TwitterMore than 255 million

active users

Send and Read Short 140-character Text Messages called TWEETS

LinkedInMore than 300 million

users

Largest and Most Popular networking site in the world. Business-oriented social networking site

InstagramMore than 200 million

users

Fun way to share your life, business accomplishments and more through pictures

and short 15-second video

Getting Started

Create a Profile Complete Your Profile – including headshot,

bio, accomplishments, resume (LinkedIn) Follow and connect with people you know or

would like to know Join the conversation

Social Media Checklist

1. Start Small2. Follow 80/20 rule – 80% other

content, 20% your content – share links, quotes, etc.

3. Don’t worry about your follower/like count.

4. Be yourself – don’t try and assume someone else’s social media style. Be authentic with your content

Social Media Checklist

1. Be consistent2. Post regularly3. Join the conversation and meet

other people4. Don’t be annoying – we don’t

care that you had Starbucks coffee this morning

5. Follow people with similar interests

Social Media

Social Media is what you make it! Have fun and don’t be

afraid to meet new people!