Managing PR

Top Six Reasons Why People Hire Outside PR Consultants

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Tim O’Brien has national-agency and client-side experience. He’s run OBC since 2001, providing support to client organizations from small businesses and nonprofits to Fortune 100 companies.

This list is from O’Brien Communications

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You are short-staffed.

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You are short-staffed.You may be missing a person, or you may not have enough to people handle the challenges that lie ahead. It may be time to tap an outside consultant to help see you through for either the short-term or the long-term.

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Internal resources don’t have experience with this challenge.

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Internal resources don’t have experience with this challenge.

You may have a great team, but not one structured to deal with the issue or project at hand. You may need to bring in resources who’ve dealt with this kind of thing before.

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Internal staff have other priorities.

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Internal staff have other priorities.You’ve got Internet sites to manage, events to plan, media relations, internal communications and other activities that all are higher priorities than this. But now, this is a priority, too. You can’t take anyone away from what they are doing. Time to bring in reinforcements.

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This is a project, not an ongoing need.

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This is a project, not an ongoing need.Your team may need depth, or you could just need someone dedicated to a particular project for a time. The project could have a beginning, middle and end, or it could be something you create as part of a larger plan. Typical projects are: events planning, editing, crisis or strategic planning, annual reports, speechwriting, special publications, publicity, internal communications and more.

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This wasn’t in the plan.

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This wasn’t in the plan.Nothing like a crisis or unexpected issue to throw off the best laid plans. But crises aren’t the only things that can come up. Sometimes your CEO gets an invitation to speak, Marketing wants to roll out a new product you didn’t know about. Or an employee relations problem needs to be addressed ASAP. If it’s not in the plan, you may need outside help.

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I just need advice and/or support.

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I just need advice and/or support.You may have the team. You know what you want to do, what you have to do and how to do it. But you may need some extra support in the form of a sounding board, some counsel, maybe an editor or a partner as you move forward. You could need a mentor for your staff or even for yourself on this particular challenge.

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Find us on Twitter:

@OBrienPR

or at

OBrienCommunications.com

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