Post on 18-Oct-2014
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Personal Branding Tools for PR Professionals
PRSSA-UD MeetingApril 7, 2014
@bberg1010
What is personal branding?
Personal branding is marketing yourself and your career as a brand. It’s how you
present yourself online and offline, personally and professionally, to
everyone from colleagues and best friends to complete strangers.
@bberg1010
“Your personal brand is what people say about
you when you are not in the room - remember
that.”
- Chris Ducker
@bberg1010
Ways Anyone Can Build aPersonal Brand
• Blog/website
• Portfolio
• Twitter account
• LinkedIn profile
• Guest blogging
• Public speaking
@bberg1010
But PR pros aren’t “anyone”
@bberg1010
Help a Reporter Out
@bberg1010
Help a Reporter Out
• Get your knowledge and expertise showcased in real publications
• Receive digests of queries three times per day and easily pitch via email
• It’s free and anyone can sign up
@bberg1010
Mention.net
Image via mention.net
@bberg1010
Mention.net
• “Beyond Google Alerts”
• Monitor your name, website URL, Twitter handle, etc.
• See who’s talking about you
• React from within the app, create reports
@bberg1010
@bberg1010
BrandYourself
Image via brandyourself.com
@bberg1010
BrandYourself
• Search engine optimization for your personal brand
• Allows you to connect URLs and profiles, then gives you advice for boosting their rankings
• Creates an optimized profile for you on the BrandYourself.com domain
@bberg1010
Twitter Chats
@bberg1010
Twitter Chats• Learn and connect with your peers• Share what you know with a small, targeted group in your niche• Recommended for PR pros:
o #PRSSAo #NPPRSA
o #pr20chato #PRstudchat
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LinkedIn Groups
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LinkedIn Groups• Publicly brand your profile with membership• Ask questions to get feedback and hear your peers’ opinions• Answer questions asked by others and engage in conversations• Share content, projects, accomplishments
@bberg1010
Any questions?